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The ongoing partnership with the National Football League began in 1973 when the NFL and United Way of America came together to discuss the possibility of using the NFL's network contract airtime to promote United Way during game telecasts. NFL commissioner Pete Rozelle recognized the partnership as a viable means of communicating the good works of United Ways while putting faces on a league of players hidden by helmets. National partnerships with over...

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United Ways identify and build on community strengths and assets, help individuals and groups with specific community interests find ways to contribute their time and talents, support direct-service programs and community-change efforts, and advocate public-policy changes.All of this is done in collaboration with diverse partners. Depending on the issue and how the community chooses to address it, United Ways work with schools, government agencies,...

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